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(Non-)donor demographics, donation willingness, and the donor career

  • Tjeerd W. Piersma
  • , Eva-Maria Merz*
  • *Corresponding author for this work
  • Sanquin Blood Supply Foundation
  • Vrije Universiteit Amsterdam

Research output: Contribution to journalReview articleAcademicpeer-review

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Abstract

Donation willingness is generally high but registering with donor centers lags behind. We need to understand why and when during the life course which groups of individuals are motivated to donate. With this knowledge, we can design targeted recruitment and retention strategies and improve evidence-based donor management.
Original languageEnglish
Pages (from-to)1894-1896
JournalTransfusion
Volume59
Issue number6
DOIs
Publication statusPublished - 1 Jun 2019
Externally publishedYes

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