Culture Matters in Communicating the Global Response to COVID-19

C. O. Airhihenbuwa; J. Iwelunmor; D. Munodawafa; C. L. Ford; T. Oni; C. Agyemang; C. Mota; O. B. Ikuomola; L. Simbayi; M. P. Fallah; Z. Qian; B. Makinwa; C. Niang; I. Okosun

doi:10.5888/pcd17.200245

Culture Matters in Communicating the Global Response to COVID-19

C. O. Airhihenbuwa
, J. Iwelunmor
, D. Munodawafa
, C. L. Ford
, T. Oni
, C. Agyemang
, C. Mota
, O. B. Ikuomola
, L. Simbayi
, M. P. Fallah
, Z. Qian
, B. Makinwa
, C. Niang
, I. Okosun

Georgia State University
Saint Louis University
Midlands State University Zimbabwe
University of California at Los Angeles
University of Cambridge
Universidade Federal da Bahia
Human Sciences Research Council South Africa
National Public Health Institute of Liberia, Liberia
United Nations
Université Cheikh Anta Diop de Dakar

Research output: Contribution to journal › Comment/Letter to the editor › Academic

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Abstract

Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

Original language	English
Article number	E60
Pages (from-to)	E60
Journal	Preventing chronic disease
Volume	17
Issue number	17
DOIs	https://doi.org/10.5888/pcd17.200245
Publication status	Published - 9 Jul 2020

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

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Cite this

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title = "Culture Matters in Communicating the Global Response to COVID-19",

abstract = "Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.",

author = "Airhihenbuwa, \{C. O.\} and J. Iwelunmor and D. Munodawafa and Ford, \{C. L.\} and T. Oni and C. Agyemang and C. Mota and Ikuomola, \{O. B.\} and L. Simbayi and Fallah, \{M. P.\} and Z. Qian and B. Makinwa and C. Niang and I. Okosun",

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language = "English",

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T1 - Culture Matters in Communicating the Global Response to COVID-19

AU - Airhihenbuwa, C. O.

AU - Iwelunmor, J.

AU - Munodawafa, D.

AU - Ford, C. L.

AU - Oni, T.

AU - Agyemang, C.

AU - Mota, C.

AU - Ikuomola, O. B.

AU - Simbayi, L.

AU - Fallah, M. P.

AU - Qian, Z.

AU - Makinwa, B.

AU - Niang, C.

AU - Okosun, I.

PY - 2020/7/9

Y1 - 2020/7/9

N2 - Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

AB - Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

UR - https://www.scopus.com/pages/publications/85087820752

U2 - 10.5888/pcd17.200245

DO - 10.5888/pcd17.200245

M3 - Comment/Letter to the editor

C2 - 32644918

VL - 17

SP - E60

JO - Preventing chronic disease

JF - Preventing chronic disease

IS - 17

M1 - E60

ER -

Culture Matters in Communicating the Global Response to COVID-19

Abstract

UN SDGs

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