Scientific innovations that can replace laboratory animals are already highly advanced. Yet implementation still leaves much to be desired. That is why Proefdiervrij supports researchers to bring their non-animal methods to the market with the Proefdiervrij Venture Challenge. During this challenge, teams of researchers work incredibly hard to turn their animal-free innovations into a start-up company. The team with the best business plan wins the challenge and a nice amount of money, and this year it is VEO!